PRIVACY POLICY

Last updated: February 8, 2026

Luvia London operates this website and online store, including all related information, content, features, tools, products, and services (the “Services”). Our store is powered by Shopify, which enables us to provide these Services to you.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, make a purchase, or otherwise interact with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs matters related to personal data.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

PERSONAL INFORMATION WE COLLECT

“Personal information” refers to information that identifies or can reasonably be linked to you. We may collect the following categories of personal information:

  • Contact information: name, billing and shipping address, email address, phone number
  • Payment information: payment method details, transaction confirmations
  • Account information: login credentials, preferences, settings
  • Order & transaction data: items viewed, purchased, returned, or exchanged
  • Communications: messages sent to us via email or customer support
  • Device & technical data: IP address, browser type, device identifiers
  • Usage data: how you interact with our website and Services

SOURCES OF PERSONAL INFORMATION

  • You directly (when placing an order or contacting us)
  • Automatically (through cookies and similar technologies)
  • Service providers (such as Shopify, payment processors, shipping partners)
  • Third-party partners where legally permitted

HOW WE USE YOUR PERSONAL INFORMATION

  • Provide and manage Services (orders, payments, shipping, returns)
  • Improve and personalise your experience
  • Send service-related communications
  • Marketing and advertising (you may opt out)
  • Prevent fraud and ensure security
  • Comply with legal obligations

DISCLOSURE OF PERSONAL INFORMATION

  • Shopify and trusted service providers
  • Marketing and advertising partners
  • Authorities or legal entities if required
  • Affiliated businesses
  • Third parties with your consent

RELATIONSHIP WITH SHOPIFY

Our store is hosted by Shopify, which processes personal data to provide and improve its services. Shopify may process your data across multiple jurisdictions.

Learn more: https://privacy.shopify.com/en

CHILDREN’S DATA

Our Services are not intended for children. We do not knowingly collect personal data from individuals under the age of majority.

DATA SECURITY & RETENTION

We retain personal data only as long as necessary to:

  • Provide Services
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

YOUR RIGHTS (UK & GDPR)

  • Access your personal data
  • Request correction or deletion
  • Request data portability
  • Object to or restrict processing
  • Withdraw consent for marketing communications

INTERNATIONAL DATA TRANSFERS

Your data may be transferred outside the UK or EEA using approved safeguards such as Standard Contractual Clauses.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Changes will be posted on this page.

CONTACT

If you have questions regarding this policy, contact us at: